Web Design

Print & Press

CANON - TELL YOUR STORY

It seems strange to remember a time before ubiquitous photo sharing sites like Instagram existed, but that was the case less than 10 years ago.

It was during that time we were asked to extend the Canon brand beyond just its technical merits and establish an emotional bond with consumers.

We positioned Canon as the brand committed to help ‘tell your story’ through pictures. Consumer-submitted photo stories were uploaded, voted on and the top winners were turned into print and TV ads.

Winner Digital Marketing Awards

• Best of Show.

• Gold, Online Integrated Campaign.

Art Direction / Concept / Team Member

Programming by: Relish Interactive