“Save the Man Telethon” Infomercial
Emergency Masculinity Kit
Web App
SAVE THE MAN FOUNDATION
Created for Nescafe's Café Viet brand, this project began as a request for a 5 second tag on. The goal was encourage men to continue drinking coffee, despite the rising commodity prices and inflation in Vietnam. It became was a full-fledged campaign, hosted by Vietnamese action superstar and former 21 jump street cast member, Dustin Nguyen.