“Smooth As Milk” TVC
REXONA SHOWER GEL
I'm always proud of work where my team took an existing regional campaign, and improved on it. Rexona shower gel is just that. We didn't come up with the concept of "bathing in milk" and frankly, found it slightly surreal. We pushed hard to do it better, and won the right to shoot our own TVC. With a limited budget, and very little time, we made a nice spot that showed the experience of using Rexona shower gel.