Number 1 World Cup
28 Days, Original, Reactive Content Crafted In House.
Launch TVC
No.1 - WORLD CUP
Number 1 is the market leading Vietnamese energy beverage and has always had a strong connection with football, as fanatical Vietnamese fans are used to staying up late to watch games broadcast from overseas.
The 2018 World Cup presented a challenge of how to have daily interaction with fans, without being an official FIFA sponsor, and a modest production budget of only 10k?
Our solution: Work with photographer Eric Huynh in the week before the tournament, and capture all content required to assemble 22 interactive social posts and videos. During the tournament we then monitored and reacted in real time with content that changed based on the outcome of the games.
All work was then edited, directed, programmed, and posted by a small in-house team of just 4 people.