“Love the Beans” TVC
Love the Beans Website “Coffee the True Story”
NESCAFE - LOVE THE BEANS
“Love the Beans” is community outreach program started by Nescafe to help support coffee farmers in Vietnam. The purpose of this program is to assist in improving productivity, efficiency and long-term sustainability. The program aims to engage with 20,000 Vietnamese coffee farmer households within the next five years.
This campaign including video, digital and on ground promotion was created to help introduce the idea that Nescafe is passionate not just about coffee; but in helping to provide a sustainable future for the Vietnamese coffee industry.