No. 1 “Everyday Energy Heros” - Content Launch
Social Posts, Microsite & Branded PR.
Content to Encourage Submission
User Submitted Content
No.1 - EVERYDAY ENERGY
Number 1 “Everyday Energy Hero’s” was a campaign to create interaction with the brands loyal fans through online content.
With the promise of providing “unstoppable energy for daily activities”, Number 1 plays very heavily to the male “blue collar” workers of Vietnam.
For this project, we were requested to increase daily brand presence through web content, and inspire fans to create and share their own content.
In order to provide examples of what fans could submit, I shot, directed, edited, and produced more than 12 videos over a 2-week period with a budget of only 5k.
Through a web portal and social media users could upload and vote on their favourite videos, with the winners receiving prizes and have their work featured online.