“Blown Away” Strong Coffee for Men TVC
Launch Visual
CAFÉ VIET
Café Viet is an instant version of Viet Nam’s favourite coffee, “Café Da”. It’s a locally grown, extremely strong black coffee served over ice. Café Da is also one of the few coffees varieties in Vietnam that is almost exclusively consumed by men.
For the launch of this brand in a new instant format, we had to keep it simple. We didn’t tell consumers how strong the coffee was, we showed them.