“Stronger Than You Think” Campaign Recap
Teaser Videos for Social
“Stronger Than You Think” Long Format Web
“Stronger Than You Think” Long Format Web
“Strong Answers To Powerful Questions” Web Posts
CAFÉ SUA DA
With The introduction of Cafe Viet, Cafe Sua Da The brand needed to show men that even though Nescafe Café Viet has a milk coffee offering, it is the strongest most powerful milk coffee on the market.
We challenged men's perceptions through a interactive campaign hosted exclusively through Facebook and YouTube using the tagline of “Stronger than you think”
We invited men to ask the tough questions about Café Sua Da to our newly created Cafe Viet “Head of Consumer Response” who would interact with consumers in a fun and entertaining way with over 20 minutes of online video, real time and interactive social media responses.