"BE THE MAN" Original, Branded Television Series.
Digital / Social / Activation / Collateral
CAFÉ VIET - BE THE MAN
As a brand that has always stood for strong coffee and strong personal character Cafe Viet wanted to continue engaging and celebrating the great men of Vietnam. To do this we partnered with BHD, a major television and media production company and created a 10-part reality show called “Phai Manh Viet”
Fully integrated across Broadcast, Digital, Facebook, YouTube and Activation. The debut season of “Phai Manh Viet” or (Be The Man) finished with a higher ratings than hugely popular television properties like Vietnam Idol and The Voice and was brought back for a second season.