M4 GTS - We Chat interactive app
100 years of engine innovation / Agency Pitch
My style My Speed “E- Gaming” / We Chat
My style My Speed “Lazer Music” / We Chat
“Be Like Water” We Chat Content
BMW
Work from BBDO Interone Beijing for BMW China.
As Creative Director I worked with the ECD on content ideation and production for BMW, ensuring it worked natively within the dominant player of Chinese media We Chat.
The collaborative work here spans content, film, pitching materials, editing and production.