Case Study
‘Drive to Download” Social Media Content
Creative Learning Events & Brand Partnerships
BAY BAY
Bay Bay is a learning platform offering educational content for kids aged 2-6, developed by myself and a small team of partners,.
Through the Bay Bay website and mobile app, kids have access to interactive storybooks and lessons on ABC/123 fundamentals, brought to life through fun and engaging augmented reality.
On the Bay Bay Facebook and Instagram channels, we created hundreds of pieces of content, giving daily bite-sized lessons in video or GIF format. Content was always made to be relevant to Vietnamese culture and childrens daily experiences.
Bay Bay also partnered with brands like Canon to put on special live events for families with an educational focus teaching fun skills like photography, music and cultural traditions.