“Parachute” TVC
Tet / “Meet the Parents” TVC
ALPENLIEBE
In 2012, Alpenliebe initiated a pitch for their Vietnamese business. The request: Create a national TVC campaign that helps spread the Alpenliebe message, “Alpenliebe is a sweet candy that helps bring people together”.
Two months later, we not only won the pitch, but Alpenliebe was so taken with our story of the young couple who met over candy, that they commissioned a second commercial to continue the story. This time, the girl brings the boy home for the Tet Lunar New Year.